To build an email list, you need to add some code to your site to signup. You need software to
manage your list and send out emails. You must observe privacy and GDPR (Europe and UK), provide
a simple way for people to unsubscribe.
Email List Build
> Writing a newsletter
Your newsletter should be regular, once a month with special offers and news. Create an
atmosphere and factually give your subscribers something of value free gifts, special offers,
news, tips, tricks, and so on.
> Advertising
How to do Google Advertising and keep track of your campaigns. How to do Facebook advertising.
Conventional advertising and gureilla marketing.
> Flyers and pamphlets
How to design then yourself, get them printed and what to do with them. Distribution tricks of
the trade.
> Posters
Using posters effectively.
> Distribution
Using Distribution to get your message out in the world. How to do it yourself. Use cases for
distribution.
> Special Offers
How to craft a special offer that values your work.
> Websites and SEO
How to get a website built, do it yourself or get a fast site like this one. Free offers and
tools to get started. How to do SEO and get your site found.
> Special Offers
How to craft a special offer that values your work.
> Leverage Social Media
Getting your followers/friends to share your posts. How to make social media that has a lasting
effect on audience building.
> Motivation and Effect
Your motivation, why it is vital to stay on message and promote with a positive frame of mind.
How to keep your audience engaged and interested. Effect and Affect. Emotional engagement.